Todorant Notes

What we learn building and shipping Todorant, a todo manager built on behavioral psychology for the web, Android and iPhone.

1. November 13, 2026

   Two weeks of Apple Search Ads on Todorant: 1,927 impressions, 16 taps and 3 installs for CA$13.97

   Todorant's first Apple Search Ads test in the US App Store: 105 impressions on eight exact keywords, 3 installs from Search Match, and what changed in round two.

2. November 2, 2026

   How Todorant's native Android app reached Google Play in four days, and lost 4.5 MB on the way

   Todorant's Android rewrite went from test build to Google Play in four releases: a deleted Google sign-in client, an R8 crash in QR login, and an unlicensed font that made the APK 7.7 MB instead of 3.3 MB.